The opportunities and threats in the new normality of medium and large salvadoran companies under the context of the COVID-19 pandemic

Abstract

The health and economic crisis caused by the Covid-19 pandemic led mediumandlarge salvadoran companies to make decisions about how the opportunities and threats arisingfrom the context of the existence of Covid-19 and the new normality that is being establishedasa result of this, it is transforming the traditional way of doing business. These are impactsthat
for some cases turn out to be positive, but for many others negative. But what cannot bedeniedis that organizations have had to turn weaknesses and threats around to turn themintoopportunities for improvement, through the redesign of the business model, the traditional workdynamics and the way of visualizing the labor demand and supply, in such a way that theyarein accordance with the new business and social reality and normality.